In exceptionally general terms, there are 3 general plans employed. You need to be agile enough to hop between game plans instantly as the course of the game unfolds.
The Blockade
This involves creating a 6-thick wall of pieces, or at a minimum as deep as you are able to manage, to block in your opponent’s checkers that are on your 1-point. This is considered to be the most adequate procedure at the begining of the match. You can build the wall anyplace between your 11-point and your 2-point and then move it into your home board as the match advances.
The Blitz
This consists of locking your home board as quick as possible while keeping your challenger on the bar. e.g., if your challenger tosses an early 2 and shifts one checker from your one-point to your three-point and you then roll a five-five, you can play 6/1 6/1 8/3 8/3. Your challenger is then in big-time calamity taking into account that they have two checkers on the bar and you have closed half your home board!
The Backgame
This strategy is where you have 2 or higher checkers in your opponent’s inner board. (An anchor is a point occupied by at least 2 of your pieces.) It must be employed when you are decidedly behind as this strategy much improves your chances. The better places for anchor spots are towards your opponent’s lower points and either on adjacent points or with a single point in between. Timing is crucial for an effective backgame: besides, there is no point having 2 nice anchor spots and a solid wall in your own inner board if you are then required to break apart this right away, while your challenger is getting their checkers home, considering that you don’t have any other additional checkers to shift! In this case, it is better to have pieces on the bar so that you are able to preserve your position up until your opponent gives you an opportunity to hit, so it can be a good idea to attempt and get your challenger to hit them in this case!